Aspects of life in modern society can become ingrained in our brains and cause people to hurry, whether or not they are pushed for time. Researchers at Toronto University found that people today move faster and hurry after a brief exposure to the logo from famous fast-food restaurants. In other words, our brains are told to speed up, even if a person does not need to do so.
Fast food represents a culture of time efficiency and instant gratification,” said Chen-Bo Zhong, assistant professor of organisational behaviour at Toronto University The problem is that the goal of saving time gets activated upon exposure to fast food regardless of whether time is a relevant factor in the context.
-